When it comes to the marketing of videogames, manufacturers can opt for clever advertising that attracts through originality and creativity, they can showcase the product through quick-fire MTV-esque clips and montages… or they can shamelessly tread the one road of exposure that’s singularly guaranteed to garner attention.

GamerSquad is, of course, referring to scantily clad girls whose only connection to the gaming product they’re flogging is that they’re uncomfortably holding game controllers beside their breasts. Indeed, there are no greater ready videogaming figureheads than beaming models sporting string bikinis and bouncing enthusiasm.

In this particular case a selection of ridiculously attractive Japanese marketing ‘experts’ duly don their skimpiest swimwear in order to extol the virtues of last year’s Dead or Alive Xtreme 2 on the Xbox 360. While GamerSquad doesn’t readily speak Japanese, we’re reliably informed that the near-constant giggling and Posh Spice pouting is a stock standard indication of in-depth gaming knowledge in the land of the rising…(ahem) sun.

Apparently it’s also thoroughly acceptable in Japan to shine the marketing spotlight on a new videogame by having said bikini boffins pose provocatively while completely covering in-game footage playing on a widescreen television behind them.

Admittedly, the relevance of this clip is negligible considering that Dead or Alive Xtreme 2 hit shelves at the close of 2006. However, we thought it somewhat poignant considering the recent slamming of Heavenly Sword by Dead or Alive creator Itagaki Tomonobu, who recently labelled the eagerly anticipated PS3 exclusive as being "half-assed."

Point being? Well, with predominantly poor critical reviews for Dead or Alive Xtreme 2 (GameSpot – 59%, IGN – 64%), perhaps the Team Ninja boss should curb his scathing criticisms while reflecting on this overtly desperate piece of flagrantly ‘half assed’ and sexist marketing for a game built on tantalising the easily titillated pre-pubescent school boy demographic.

Clearly Tomonubu has never heard it's not the breast idea to throw semi-naked stones in glass houses.

Footage provided by GameTrailers.com.