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Filed under: PlayStation 3  
Posted: Jul 30th 2007 by Andrew Macarthy
"Always look on the bright side of life..."  (Credit: MNgilen)

In what comes across as a strangely optimistic admission of failure, Sony's chief financial officer has revealed the comany's recently reported games division losses weren't as terrible as expected - due to the lack of traction related to PlayStation 3s sold at a loss.

 

Something tells GamerSquad that Sony CFO Nobuyuki Oneda is somewhat missing the point, or just blissfully ignorant regarding the fact that Nintendo sold five times as many Wii consoles during 2007's first fiscal quarter, which ending in June:

 

"Sales of the PS3 have risen but we booked losses due to our strategic decision to price it below the (production) cost. Actually, because the number of units sold was not as high as we hoped, the loss was better than our original expectation," Oneda said.

 

Last Thursday, the Japanese electronics giant posted an operating loss of $237 million USD for its games division, apparently connected to the PS3 retail price being lower than its actual production cost. Current estimates show that Sony loses $200 USD on every PS3 unit sold. Ouch. By way of contrast, Nintendo is known to make a profit on every Wii that is gleefully snatched from store shelves.

 

Oneda added that "the main battle is still ahead," and that he was confident software developers would continue to support Sony's next-gen platform.

 
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Tags: PlayStation 3 Nintendo Wii Nintendo Sony Computer Entertainment  1000 Clicks
Last Comment By Dark Shroud
It was announced by Sony when they first showed off the PS3 that they expected to loose a billion dollars in the first...(more)


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It was announced by Sony when they first showed off the PS3 that they expected to loose a billion dollars in the first year. What this article says is either they loose less money from the PS3 not selling or they loose more money when it does sell and gains market share. Why would you bring up the wii? That really makes the article sound biased.
Posted 479 days ago by Dark ShroudReply
 

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