On the second day of GCDC yesterday afternoon, Sony announced major plans for PlayStation 3 and PlayStation Portable owners in Europe - mainly that it was to launch PlayTV, a device that links home consoles and televisions in order to record one channel while watching another, as well as also remotely transmitting moving images (live or recorded) to the PSP.
Sony really wants to hammer home the idea that the PS3 should be the centre of entertainment in everybody's home and Play TV is perhaps the device to do just that.
David Reeves, president of Sony Computer Entertainment Europe, was understandably chuffed with the announcement, trumpeting that PlayTV will extend the PS3's entertainment credentials: "With the introduction of PlayTV's state of the art TV tuner and PVR functionality, PS3 is now the best choice of home entertainment hub for the whole family."
And what about the likelihood of a similar service being made available in America any time soon? Slim. Sony's Phil Harrison reaffirmed the country's limitations in digital terrestrial television coverage and the lack of one nationwide satellite TV provider (Sony has hooked up with BSkyB in Europe) as reasons why it would not be possible to deliver said high-definition content in the US just yet.
Europe getting one over the US in videogame terms? Unbelievable. We demand a recount!