Nearly everybody's first reaction when clapping eyes on the PlayStation 3 wasn't something like, "Oh! Oh, wow! What a glorious console, give me one now!" Nope. For many, the reaction would have stemmed from an observation regarding the console's logo, and it would have been something on the lines of, "Hey! Isn't that font the one used for the Spider-Man films?" Yes, yes it is.

Rather than plump for a completely new design, the company's president was on hand to pick a 'safe' typographical feature for the next-generation console. Speaking with UK Official PlayStation Magazine, Sony PS3 designer Teiyu Goto explained the decision by revealing the following:

"Take the PS2 logo - we created it to blend in with the rectangular shape of the console. Personally, I feel very strongly that the logo would not have looked right on PS3."

"If you really look at the PS3 contour carefully, it is rounded when viewing the console in profile. Rather than creating a typography with all the risks that entails, it was wiser to use the one from Spider-Man, for which Sony has the rights.

"It was also the wish of President Kutaragi, who insisted that I use this typography. In fact, the logo was one of the first elements he decided on and the logo may have been the motivating force behind the shape of PS3."

Previous speculation had indicated that Sony's decision over the Spidey-themed font was a tactic to promote the last Spider-Man movie, or it was used to promote the PS3 on the back of the success of the film series.

Anyway, it doesn't really matter as a certain 'me' so succinctly puts it in response to the fervour surrounding the logo's first reveal over at QJ.net:

"IT'S JUST FONT IDIOTS!"

Well put, sir.