If you listen closely, you can hear a thousand PCs howling in pain. This demo of CryEngine2 recreates the Sony Bravia 'Bouncing Ball' ad in astonishing detail, though we do have to wonder how relevant this all is to the average gamer. Yes, it looks amazing. Yes, it is actually difficult to tell the difference between reality and rendered graphics in some places. Will it run on our PC? Not bloody likely. Move along, please...