Sony throwing punches... again.
Following Sony's press conference at the recent E3 Media & Business Summit, Gamasutra sat down with the firm's Peter Dille, senior vice president of marketing for PlayStation, for a chat on his specialist subject.
When questioned about the revised Sony PlayStation Portable, which is 33 percent lighter and 19 percent slimmer than the original, Dille noted the following:
"This new design addresses the load times to a certain degree. The internal memory has been improved, so the load times are improved." He added that the under-performing UMD format was down to miscommunication with Hollywood at the system's initial launch.
On the subject of the PS3, Dille was questioned as to how aggressively Sony is approaching the online gaming aspect, to which he said: "We're attacking online very, very aggressively." He also emphasised Sony's free online content in comparison to the Microsoft Xbox 360 and also offered another dig at the Japanese electronics giant's closest market rival:
"...whereas our competition takes a bunch of old content and catalogs content from previous generations and offers that in a download fashion, our development organization are making games specifically for PS3. When you download them, they're in 1080p, and they're showing off what's going on with Cell and the PlayStation 3 technology."
Oh, don’t you just love a bit of corporate handbag action?