If the sight of yet another perennial update of EA Sports' titles is reason enough to groan an unstoppable groan of cynicism at the very thought of minimal gameplay improvements in favour of statistical overhauls, then you probably aren't going to like Peter Moore's future plans for the ever-expanding EA Sports catalogue – that’s right, he wants to give you more.

The former head of Microsoft's games division assumed his new post as the president of EA Sports yesterday with the intention of firmly stamping his mark on the hugely successful business: "I didn’t come here to just maintain the status quo and build the business 5 to 7 percent a year," he told the New York Times.

No, Moore's ideas are much bigger than that. He wants to expand the EA Sports brand beyond the realm of videogames, in an attempt to rival the likes of ESPN and Nike in the (real) world of sport.

In general, Moore stated that his push will focus on developing more online products and paying more attention to the PC market. He explained that linking EA Sports and technology was the way forward, starting with GameShow, a live online trivia game for the PC to be distributed for free from this coming autumn.

"If we look at this connected world we’re entering, sports is a sort of social and cultural glue that reaches across the globe," Moore concluded. "There is an opportunity for EA Sports to evolve beyond a games brand to become a true global sports and entertainment brand, and I think we can compete there."

Just what we all needed, more EA Sports in our lives.