As we’re all aware, the much-loved E3 Expo is dead, scaled down to an miniscule invitation-only media and industry affair that’s likely to have as much atmosphere as a three-day funeral. However, a few months ago, rumours started to spread concerning an all-new E3 replacement—also to be held at LA’s Convention Center—and that replacement event has duly arrived.

Endorsed by the Entertainment Software Association (ESA), the consumer-focused ‘Entertainment for All Expo’ will be held at the Los Angeles Convention Center from 18-20 October 2007, and will target consumers with a wealth of game demos, a retail area, and various other ‘trade fair’ style attractions. Much like E3 then. Yay!

"We’ve witnessed a growing demand for a consumer-focused interactive entertainment show these last few years—both from consumers and from the industry," commented Mary Dolaher, executive vide president of IDG World Expo.

"E for All Expo will offer an unprecedented opportunity for people who share a passion for games to try before they buy—and to interact with the people who created them [the games]," Dolaher continued. "For companies that produce and develop games, interactive toys, and all things related, our goal is that E for All will foster promotional and relationship-building opportunities that only face-to-face contact can create."

Beyond the central showcasing of videogame products, the inaugural Entertainment for All Expo will also deliver game tournaments, a job fair, family-friendly events, and concerts.